Listerine was a floor cleaner before it was a mouthwash π§½ . . . Invented in 1879 as a surgical antiseptic by Joseph Lawrence, it was sold for decades as a treatment for gonorrhea and as a heavy-duty floor cleaner. Sales were flat. Then in the 1920s, Lambert Pharmacal dug up an obscure medical term β 'halitosis' β and ran ads convincing Americans their breath was ruining their marriages. Sales went from $115,000 to over $8 million in seven years.
Source
Freakonomics/Smithsonian Magazine, 2013, 'How Advertisers Convinced Americans They Smelled Bad'; also James B. Twitchell, 'Twenty Ads That Shook the World' (2000)
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